Are you hooked to Facebook all day long? Has it become some sort a mania with you? Just like you keep checking your mailbox for messages, do you keep checking FB for new status updates? You are not alone! There are estimated 500 million Facebook users on the internet from all over the world. It has so many engaging features that it is really hard not to be addicted.
If you are an ardent fan of FB, you must have noticed tiny little adverts displayed on your right hand side of your profiles specifically pertaining to your interests. You might have also found that these adverts change every time you refresh the page. You might have also benefitted from few of those advertisements. That is what we are talking about here.
Those ads are part of Facebook adverts. Using the basis that people need something new to be hooked to the site all the time, Facebook provides a feature to create advertisements to be displayed along the user’s profiles.
Why advertise on Facebook?
Internet is like an ocean. Finding the right catch can be difficult to come by. Where do you think you can find millions of like-minded, educated and interested clientele over the internet that will actually pay attention to your ads?
Social networks act as holy grails for internet marketing. Since Facebook lets you choose your target users (age, gender, location, even city, etc), you can promote your business to very specific group of people with great results.
For an ad to go viral, it just takes few clicks and few ‘likes’. The likes will arouse curiosity among others in the network and they will click and visit the site. This way, the traffic generated through Facebook is mind blowing. You have lesser competition and a clear welcome path for your traffic.
Creating an advert
You need a Facebook account to create these adverts. To get started, click on the ‘advertise’ link at the bottom of the page. It will take you to a page where you need to enter your website’s address, a catchy title as to what the advertisement is all about, a body of the advert and a compulsory image.
We all know in showbiz, looks do matter! Images and videos are bound to stop anybody on their tracks. So use relevant and good photos for your advertisements. If you cannot decide on which image to put, Facebook will choose few images from your website and you can happily choose the one that you feel is great for advertising.
Do I need to spend money?
Yup, but you have the freedom to have your own budget. You can choose to spend $1 or £1 per day. If that kind of budget will blow your bank account, choose a lifetime budget. The most important concept you need to understand is the cost per click (CPC) strategy and cost per 1000 impression (CPM) strategy.
CPC and CPM are two kinds of ways in which you can advertise and bid. If you want to focus on large groups of people from different parts of the world, use CPC. If you want to focus on small group of people with high inclination to buy your products or services, use CPM. With CPM, you are simply creating awareness among users that you have a website and that it sells so and so products and service.
How does it work?
Rather than paying you directly, Facebook acts like a platform to increase traffic to your site. It is like buying traffic for cheap. But ‘cheap’ does not happen overnight. You need to experiment with different kinds of ads, wordings and images. You might probably need to spend few hundred dollars before you see any results.
Once traffic starts to pour in through these FB adverts, your cost for putting up the ads will automatically decrease. It is a kind of incentive FB gives you for your good work! Some of the best running ads generally include dating websites, international brands, free downloads and mobile application compliant with Facebook or Facebook compliant mobiles.
How to make the most out of this campaign?
Driving traffic to your website should not be the only goal. You need to have quality content to hold on to that traffic for a long time. This part about ‘quality’ should also reflect on the ads that you create. The more creative and catchy the ad is, the more it will lure people to click on it and the more traffic to your website.
Try different versions of the same adverts. Looking at the same ad can lead people to mark your ad as repetitive. Imagine the money you will be losing! Best thing to do is create 3 or 4 versions and run them alternatively. This way you will manage to keep your target users interested throughout.
How successful is this Facebook ad campaign?
Read these success stories, which speak for themselves.
Dave Eisenberg, a New York based garment manufacturer, started using Facebook’s ad campaign in 2008 as soon as he started his sales website Bonobos. He claims that he found this service of FB to be very easy to use and it was cheaper than any other advertising service he had previously used. The choice of choosing the demographic group was especially useful as the ads did not show up on profiles of users who had no interest in fashion clothing. Read his story to glory here.
What’s more? Create an advert with Facebook today to get walloping traffic on your website and earn money.