A website is hosted by a server. For this, the hosting company from whomever you bought the domain name will charge you an yearly fee. If you fail to renew your membership, the website becomes unavailable for access. You usually will have a grace period of one month to renew. If you do not do that, your domain name will go to the registrar. During this time, if you wish to renew, you might have to pay 10 time the original amount. If you still ignore, the domain name expires and goes for sale once again.
You can re-buy it or someone else will buy the domain and park it. What is parking? Buying a domain name with a catchy keyword and using that website to host ads from adsense and other advertising companies to earn money is called domain parking. You can sell it to someone else who will later work on it. Until that period, if you want to earn money through PPC (pay per click) you can use the website for parking.
Who can do it?
Anybody with reasonable idea on how to handle domain names and websites can earn money through domain parking. There is no big need to be a computer savvy. Yet, knowing that will be an advantage in case you wish to work on the site later and sell it to a potential customer.
What is the investment involved?
Buying the domain names can be done at a price of $10 per domain per month. That is the only investment. The more you buy, the more profitable it is.
How can you earn money?
You can do two things with an expired domain. You can park it and simply place ads for people to click on them and earn. Otherwise, you can tweak it, prep it and resell it to a third party who is interested in buying that domain name.
If you wish to earn money before selling, you can park it for sometime, earn good traffic and sell at a very higher price to a third party. This high price would be for the high traffic that you have already earned and given for the client as a bonus.
Steps in domain parking
You need to search for expired domains. You can search for them though various registries that keep track of websites which are either going to expire or have already expired. Search what are the popular search words and keywords in general. Then search for popular keywords in each niche. Business and e-commerce related domain names are generally sorted after.
Buy the ones with potential keywords in the domain names and good traffic. Content writers, tech writers, content-writing, etc are related keywords of a niche. You need not buy similar domain names one for each domain name is enough. Buy 10 or 15 such websites and park them.
Look for domains with catchy phrases. People who type in directly to view the website will land on your page. There are high chances they might find some relevant site on your site and click on it.
Build a static landing page. Using Google domain park and other such domain parking programs, add relevant adsense ads on each page of the website.
The key is to buy domains that previously had good traffic in them. This means the domain name was popular and frequently searched for. It also means there were no problems associated with it when it expired.
When users search for keywords, such parked websites too will come up in results. The more direct and associated the domain name keyword is the more traffic the parked website will gather.
The website will contain so many ads, that you can expect to receive at least 10 clicks per day. So, that means you can receive up to 150 clicks per day on the whole for the 15 parked domain names. Say, Google pays you $ 0.5 of an average, you can earn up to $ 75 per day on the higher end. That means you can earn around $ 2200 every month. That is quite a decent income with an investment of $ 100.
Key is to tune each website to either pick up traffic for every kind of keyword or highly competent keyword. This is one way to intensify the traffic to such parked sites and gaining more income.
Best places for parking domain
Sedo.com and Google domain park offer some of the best places to park domains. These will automatically change the ad content relevant to the user’s search query there by making the parked site’s web ad content conducive for the user to click on.
How to buy the right domain?
Even though you are just going to park it, it still needs to attract traffic to earn you money. Hence choose primary and secondary keywords that have high relevancy in a particular niche.
Information of what the website was about and the traffic is used to get will be available with the registrar. It is important to know what the website’s condition was previously. If there were problems associated with the website such as spam or defects, then it might continue after revival of the domain name. That might need tweaking and that can involve some investment. If you cannot troubleshoot, you might have to hire someone to do it and that requires money.
Index your pages and use parking softwares to drive more traffic. Key is to buy loads of different domains with different top level domains, such as .biz, .net, etc and keep earining with very less investment.
Read success stories here of how a guy earns $ 5,400 as a regular income per month based solely on earnings through parked website full of ads. The knack lies in buying the right kind of expired domain and using the previous owner’s hard work as your grounds for smart work and earning lots of money.